Should A Aspiring Influencer Pal Stop Exploiting People for Material?

One Side: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a surprise: I’ll have bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to film her at inconvenient times. Often I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I appreciate that she has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of casual, DIY content creation.

Content creation is my version of engaging with life: observing the details, posting them with an viewership that values the craft behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: a foot in the door. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions help each other in minor capacities. I thought recording a short video here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I value our friendship deeply and want to avoid making videos to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She needs to respect her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your friendship. Foster some real experiences, where true emotions are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The solution is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Thomas Reynolds
Thomas Reynolds

Holistic health coach and writer with a passion for natural wellness and mindful living.